Trends that shaped European aviation in 2023

Jan 05 2024 Travel trends

The year 2023 has proven to be a pivotal period for European aviation, marked by a confluence of challenges and opportunities. From sustainable initiatives to strategic consolidations, the industry has witnessed significant shifts that are reshaping the trajectory of air travel in the region. Let's delve into the trends that have defined European aviation over the past year.

Sustainability takes center stage

Sustainable Aviation Fuel (SAF) emerged as a focal point in 2023, driven by an industry-wide commitment to reducing carbon emissions. Airlines, recognizing the growing demand for SAF, made strategic investments to secure a sustainable future. Air France-KLM and Ryanair were among the pioneers, making substantial investments in DG fuels plants and the Austrian OMV, respectively. However, the sustainability conversation faced challenges, notably at Amsterdam Schiphol Airport, where proposed flight caps and taxes encountered internal and external pressures, sparking debates about the feasibility of SAF and the effectiveness of aviation policies in the European Union.

Evolution of travel purposes

The decline of business travel, a trend that began before the COVID-19 pandemic, continued to reshape the aviation landscape in 2023. The pandemic accelerated the shift, leading to longer and less frequent business trips, with video conferencing replacing many face-to-face meetings. Interestingly, the decline in business travel did not equate to a decline in business class demand. Instead, it was the first-class cabin that experienced a notable reduction in supply. Meanwhile, an upswing in Visiting Friends and Relatives (VFR) and leisure demand became a driving force in the industry's recovery, prompting airlines to adapt and reallocate resources to meet shifting demands.

Fleet renewal for a sustainable tomorrow

Aircraft manufacturers witnessed a surge in orders from European carriers in 2023 as the industry prioritized environmentally friendly and efficient planes. Airbus secured significant orders, including Air France-KLM's monumental order for 50 A350s and 4 A350 Freighters. Fleet renewal initiatives were widespread among the major European airline groups, with Turkish Airlines leading the charge with an impressive order totaling 234 aircraft. Other carriers, such as SunExpress and airBaltic, also joined the wave of expansion and fleet modernization, placing sizable orders for Boeing 737 MAXs and Airbus A220-300s, respectively.

Continued consolidation

The trend of consolidation persisted in 2023 as airlines sought survival strategies post-pandemic. Air France-KLM acquired a minority stake in SAS, further aligning legacy carriers with major aviation groups. Lufthansa Group made strides in acquiring a stake in ITA Airways, receiving approval from an Italian court. International Airlines Group (IAG) progressed toward acquiring the remaining 80% stake in Spanish carrier Air Europa. This consolidation trend is expected to continue into 2024, with TAP Portugal becoming a sought-after asset for potential buyers.

As European aviation navigates the complexities of 2023, the industry remains resilient, adapting to challenges and capitalizing on emerging opportunities. Sustainability, evolving travel patterns, fleet renewal, and strategic consolidations are poised to continue shaping the skies in 2024, promising another year of dynamic developments and transformative trends. Aviation enthusiasts and industry stakeholders alike are in for an exciting journey as the European aviation landscape continues to evolve.